Malcolm Gladwell is an author that likes to look at various unconventional means and solutions to problems. The non-fiction book The Tipping Point reminds me of the book Freakanomics by Steven Levitt and Stephen J. Dubner.
The Tipping Point explores a variety of epidemics and trends boiling it down to three points that you can apply to your daily life. Lucky for those reading Reclaim Masculinity, we have boiled down these three topics into tangible and practical points that you can implement today.
Lesson #1) The Law of the Few:
This is the first principle that Gladwell speaks about and it boils down to the simple principle that
“The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.”
These findings are not new, as they have been stated by Italian economist Vilfredo Pareto (Alfredo? Tobago?) through what is know now as the Pareto Principle. Simply put, it states that 80% of your outputs come from 20% of your inputs.
This has very wide implications as it can be applied to almost anything. 80% of your social interactions come from 20% of your social network. 80% of your sales come from 20% of your customers. 80% of your gym gains come from 20% of your exercises.
This can change your life because it means that you can be lazier AND get more done!
NOPE! That is not what this is saying. This is saying that you should focus your efforts on the core 20% since these few things have a huge impact.
Lesson #2) Stickiness Factor:
I’m almost mad that I read this entire chapter since it could’ve been summed up in two words: Be Memorable. Think about all the things that have gone viral whether it be fashion, vines, or memes, the underlying characteristic is the fact that theses things were memorable.
They either had something extremely funny, unique, or controversial about them that launched them into the spotlight. This is the stickiness factor that Gladwell is speaking about. If you want to stick and make a difference, you need to be memorable. Be Memorable to be Impactful.
Lesson #3) Power of Context:
This is one of the more interesting principles introduced in this book and shows just how fragile and easily swayed humans really are. The main point of this principle is that our behavior is very dependent on our environment rather than our personality.
Take a nerd and put him in a football uniform or a party and he’ll feel out of place. Take a jock and put him in the middle of Comic Con and he will feel out of place. The person that we (or who we think we are) is greatly dependent on our environment.
The book also goes into detail about the “Rule of 150”. This rule shows us that on average, we all have about 150 people in our social network where we can work together efficiently. The book points out studies that show that many army platoons have numbers with less than 200 soldiers because any after that would be too large of a group not only to control, but to have everyone have the same objective.
This discovery leads us to the conclusion that in order to start a big movement, it must be made up of many small movements. The fitness movement isn’t a large movement per se, but many small movements of groups focused on fitness. The relationships isn’t to fitness entirely, but to each other in the fitness circle.
Enjoy these three principles of Malcolm Gladwell’s The Tipping Point and hopefully you can apply these principles to your own life. You’re Welcome.